Brand copy lead · 10+ years · CPG & startups
I write the words people actually read,then the ones they remember.
Video scripts by the dozen, campaigns end to end, booth walls read from forty feet, and voice guides teams actually open. Oxford comma, always.
Written for tired parents at 3 a.m. and busy buyers who give you four seconds on a crowded floor.
Trusted by & written alongside
WNBA & NBA via affiliates
ScriptsAd CampaignsHero CampaignsTradeshow CopyEditorialBranded ContentSampleScriptsAd CampaignsHero CampaignsTradeshow CopyEditorialBranded ContentSample
Testimony
“Johnny has an instinct for audience in a way many writers don’t. He understood who he was writing for, and how to strike the balance between brand message and the Complex voice. His talent and instinct are a powerful combination that would make him an asset both on the brand and editorial side of a company, which continue to merge.”
Brianne Garcia· Complex